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Dr Cheryl Yu,Researcher and Practitioner of International Higher Education

​​As a practitioner, academic and researcher, Dr Cheryl Yu, SFHEA, has over 16 years of work experience in international education, at different UK universities, working across the space of business development and academic delivery. 

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Prior to working independently, Cheryl worked as Director of International at Jimmy Choo Academy, Interim Director of International Partnerships at the London College of Fashion, UAL; and Director of International Development and International Studies at the University for the Creative Arts (UCA) where Cheryl created the whole international department and ran the English courses and international pathway programmes.

 

As Director of China & and Assistant Dean at Birmingham City University where Cheryl was in charge of the teaching delivery and quality assurance of over 800 UG students in China; as well as years of TNE and institutional collaboration experience at the University of Southampton and the University of Central Lancashire.  

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Worked closely with over 200 universities and hundreds of recruitment agencies globally on Transnational Education, partnership development, student recruitment, staff and student mobility and research collaborations. ​Organised and managed hundreds of high-level delegation visits globally and social events. Successfully recruited thousands of international students to study in the UK. ​

 

Developed three and managed one overseas campus for UK universities in China, one overseas campus with an independent legal entity and two joint institutes without independent legal representatives. ​

 

Worked with over 10 UK universities on Transnational Education developments or internationalisation strategy. ​

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Professional Membership includes: ​

  • Advisor of International Academic Collaboration: China & Malaysia Education & Economic Development Alliance

  • Senior Fellow of the Higher Education Academy (SFHEA)

  • Board of Expert: HE Higher Education Ranking

  • Advisor: Bureau of Media, Data and Ideology

  • PhD, (Research: Inequality in Chinese Higher Education and Its Relation to Students’ Internal Mobility) Birmingham City University (2015)

  • MPhil-PhD, (Research: International Education in China) University of Southampton (2013)

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​Selected Recent Publications and Academic Practices​

  • Woldegiorgis, E. and Yu, C. (2024). Critical Reflections on the Internationalisation of Higher Education in the Global South (ed). Bingley: Emerald Publishing.

  • Liu, D., Yu, C. and McClean, H. (2023). ‘Positive Psychology in International Student Development’. Journal of Postsecondary Student Success. Final Production stage.

  • Reviewer for SAGE on international higher education; PhD supervision (2021-2023), two PhD students; PhD proposal (over 10 students), with subjects in education & creative arts and media studies.

  • Articles published at University World News and QS Insights Magazine (2023) ‘Making the case for a responsible international university’; ‘Transnational Education in Vietnam’; ‘EDI in the teaching classroom’. ‘Chinese students studying in the UK’. Others.

  • 2 * Case Study Contribution. Chong L., et al (ed.), (2024) ‘Singapore Inc.: A Century of Business Success in Global Markets -Strategies, Innovations, and Insights from Singapore's Top Corporations’, Routledge, ISBN 9781032660523. 

  • Book review, Transnational Education (TNE) in Globalisation and Economic Development: A case study of Pakistan (2023)

  • Yu, C., Liu, D. and Waller, S. (2023). ‘Will Chinese Students Stop Coming to the UK? A Push-Pull Analysis among Chinese Graduates from UK’s taught Master’s Programs 20 Year Apart’. Perspectives: Policy and Practice in Higher Education, DOI: 10.1080/13603108.2023.2168781

  • Yu, C. (2022), conference paper ‘Critical Reflection on the Internationalisation of Higher Education’. Maritime Silk Road Art Education Alliance.

  • Yu, C. (2022), TNE impact case study: University of the Creative Arts in Pakistan. TNE IMPACT. (https://www.tneimpact.org/case-studies/impact-tne-case-study-creative-arts)

  • Yu, C. (2022). conference paper ‘Feminist Epistemic Practice of Fibre Arts in Contemporary China’. BACS (British Association for Chinese Studies), University of Oxford.

  • Yu, C. and McClean, H. (2022). 'International Student Success in the UK: scaffolding curriculum strategies and cultural intelligence' in: Caputo. An et al. (eds).  International Environments and Practices of Higher Education. Bingley: Emerald Publishing. pp. 115-127.

  • Yu, C (2021). Staff guidelines on Internationalisation of the Curriculum, UCA

  • Yu, C. (2021), conference paper ‘Internationalisation of Higher Education. Maritime Silk Road Art Education Alliance.

  • Mey, A. and Yu C. (2021). ‘Reputation Meets Opportunity’ in: Ying-Xiang Journal, Vol 1, No. 1.

  • 2018, External Examiner, International Foundation Programme at Central Academy of Fine Arts in China

  • 2016, Yu, C. Curated the 'Creativity Week' exhibition at BIFCA, sponsored by the British Consulate-General Wuhan, as part of Wuhan City’s Design Week.

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